Archive for December 9th, 2009
How to Save Money on Social SEO Consulting
Social Media Marketing is getting a lot of attention in the media on and offline, causing many business marketers to wonder how to adjust budgets and resources to participate. Others that have allocated funds to Social Media and SEO programs without proper implementation, timelines or measurement may question their return on investment.
While businesses decide to [...]
Link Building 101: What is a Backlink?
To begin this Link Building series we’ll look at the structure of inbound links, and the elements of backlinks that affect your search engine rankings…
What is a backlink?
Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or [...]
Is Cold Calling a Dead Marketing Method?
Ask me that question, and my knee-jerk reaction is to say, “Yes, definitely.” With busy schedules and the likelihood of getting voicemail, the Do-Not-Call Registry, and the simple fact that I am not a phone person, I can’t see myself ever using cold calling as a way to find potential clients.
But, having said that, I [...]
Social Media Marketing for Small Business Entrepreneurs
I was thinking the other day why I have enjoyed consulting with small business owners for so many years. Talk about reality shows. What is more real than talking to the person who created, owns and operates a business? They have made their dream a reality. It’s a whole different conversation and level of engagement [...]
Higher Growth Businesses Spend More on Marketing and Shift Marketing Online
Earlier this year we partnered with research firm Hurwitz & Associates on an online survey of small businesses with 1 to 20 employees. (You may remember taking the survey here on this site, back in July.)
As one of the survey partners we were able to get access to the survey results — and I thought [...]
