Archive for December 28th, 2009
Going To PubCon For 2 Days
Ok, so chances are that if you asked me if I was going to Pubcon about a week ago, I would have said no. I never really even planned on going to an event until next year simply because I am freshly married.
I decided to go on a last minute whim for three reasons. First, [...]
5 Google Updates for 11/6/09: News, Maps, Books, Music and Mobile
It’s the end of another eventful week in search blogging, and once again there are several Google updates just piled up waiting to be written about. So, we’re saving everyone some time and just compiling them into one post. Check them out:
Google News has a new sitemaps interface. You have six months to adopt the [...]
PRSA 2009 International Conference Features Two Online Marketing Heroes
I’ll by flying to San Diego this weekend to speak at the PRSA 2009 International Conference next week. Lee Odden, CEO of TopRank Online Marketing and a member of the SES Advisory Board, will also be speaking at the annual Public Relations Society of America event.
Odden is speaking on Monday, November 9, at 10:15 [...]
Google AdWords Updates Conversion Tracking Options
Google AdWords has updated the interface for Conversion Tracking. There are three tabs to manage data: Conversions, Webpages, and Code.
Conversions
Under this tab, you’ll view details about the conversion actions you’re tracking. The “Tracking Status” column shows whether those actions are being tracked properly. The “Value” column displays the accumulated value of the conversion actions. This [...]
Reasons to Use Branded Web Games for Marketing
Businesses large and small are starting to use branded games to increase brand awareness online, here’s why:
Branded games are interactive
Branded games allow your audience to interact with your brand. They are no longer just passively viewing an advert they are participating in an engaging experience. This can help it stick in their minds as well [...]
