Create A Blogging Strategy and drive Prospects home.

You’ve heard that a blog can drive prospects to your door. You even started a blog way back when. But somehow you lost interest because it took too much time and you didn’t know what to write about anyway…

You’re missing some major opportunities when you don’t have a blog. Take a look at just a few things a blog can do for you:

1. Build your powerful presence.

The more you write about your niche, the more people interested in that niche will find you. They begin to know, like and trust you. And in turn, they will look to you for answers to their problems because they see you as the expert. (Hint: this often means you’ll make sales.)

2.Get media coverage.

More than 70 percent of all journalists use blogs to find experts to interview. I was chosen for a big feature in Entrepreneur about moms who work from home.

It wasn’t because I was making a seven figure income, which was a requirement. (I wasn’t.) It wasn’t because I do public relations and had an ‘in.” (I didn’t.) It was due to my blog. The editors liked what they were reading.

3.Increase your search engine rankings.

Google’s ‘secret sauce’ is content. To get better rankings you must continue to create fresh content in the form of blog posts in order for Google’s search spiders to continue to index your blog.

Without getting Google to index your site often, your rankings will often be lackluster. And your target market, as well as the media, won’t find you easily if your site is buried in page three of the search they are doing.

How many blog posts do you really need?

Blog as much as you can, ideally at least three times a week to get those spiders coming to your site often. If you can post more often, that’s even better.

I know what you’re thinking: at least THREE times? There’s no way I can come up with the ideas to write about that often, let alone do the writing.

Yes, you can. I know you can… you just need a plan.

After all, even the most prolific bloggers on the planet can’t just look at a blank computer screen, hoping for inspiration. They have a blogging plan, and you can too.

Try this strategy for planning your posts:

• Decide how often you want to post.
• Decide which days you want to post to meet your weekly posting goal.
• Come up with a theme for each day you will be posting.

For example, if you blog about publicity and PR: Mondays are ‘Media Marketing Minute’ (a quick tips about the media); Wednesdays are ‘Publicity 101’ (publicity basics); Fridays are ‘PR News and Views’(news stories that talk about PR).

If your blog is about dog treats: Tuesdays can be Natural Tuesdays (natural pet treats), Thursdays can be Bow Wow (amazing dog facts), Fridays can be Barks from Fido (blogging from a dog’s perspective).

• Once you have a theme for each day, you can brainstorm topic ideas easily. Basically, make a list of topics for each theme you’ve come up with. I suggest developing 12 topics for each theme at one time. That way you can have three months of weekly topics for each theme.

• Now you have a choice. You can schedule time to write blog posts on each topic and pre-post them to your blog according to the schedule you have decided on. Or write the about the topic on the day you have to do it.

When you are nearing the end of your topic ideas, simply repeat the process. You could stick with the themes you’ve set in place, move on to new ones or even add an additional theme or two.

What’s also great about this blogging method is that you can then also add more posts whenever you have something else to say or an additional idea you’d like to share.

Realize that blogging is about the journey, not the destination.
Prepare to be in it for the long haul.  Consistency, dedication and habit will build your audience without overwhelming them nor yourself.

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Robert Krenz
“The Back Door to Internet Marketing!”

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5. How to Make Your Blog Feel Like Home