All Entries in the "Copywriting" Category
Is Reading Internet Marketing Blog Posts Worth Your Time?
If you’re a regular InternetBackDoor reader, you get good advice about five times a week. Excellent advice, really. Stellar.
Especially on days when I’m posting. (Preens.)
Wait, what was I saying again?
Oh, right. You get really good advice, for free, five times a week. Very frequently, this advice would cost you upwards of $150 an hour for [...]
The Quentin Tarantino Guide to Creating Killer Content
In a recent Copyblogger post discussing how the king of content is being slowly usurped by the Crown Prince of Context, author Larry Brooks referenced the remarkable opening scene of Quentin Tarantino’s new movie Inglorious Basterds.
There are few writers like Tarantino, and though his verbal carpet bombs and kinetic escalation of violence aren’t for everyone, [...]
Here’s Hard Data for Headlines that Spread on Twitter
Many bloggers already know that Twitter is one of the best ways to drive traffic to your blog.
When I talked to Guy Kawasaki about my book, he called the Tweetmeme Retweet button “the most important button on the web,” because of the enormous traffic-driving power it possesses. With one click, any of your readers can [...]
What My Five-Year-Old Son Taught Me About Marketing
This is a guest post by : Johnny B. Truant
You know that “inner child” we hear so much about — the one that’s supposedly deep inside of all of us?
Well, I live with it. As a matter of fact, I call him “Austin.”
In the five years I’ve been a parent, I’ve realized that the notion [...]
What Purple Rain Can Teach You About Effective Online Marketing
Ever had an idea that couldn’t miss?
You took immediate action, created the perfect warm-up content, the best launch strategy, and the perfect offer . . . .
And then it totally failed.
So yeah, the film Purple Rain contains the consummate lesson on this one.
No, really.
The Lesson of Lake Minnetonka
Upon mature reflection, the album Purple Rain [...]
How to Make Money with the word “Free”
We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.
Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the “tricks of the trade” that we used to have to pay [...]
The Oscar the Grouch Guide to Building a More Remarkable Blog
This week marked the 40th anniversary of the breakthrough TV program Sesame Street. I’ve written before about some of the many lessons you can learn from this cultural icon, but today I’m going to zero in something new.
You might have an Elmo blog, a Cookie Monster blog, or a Big Bird blog. (How you define [...]
Here’s Something to Think (and Talk) About
I’m flying to New York City today for the Audience Conference, so I thought I’d share a quotation about the relationship between writers (or any content creator) and the people they hope to connect with.
When talented people write badly it’s generally for one of two reasons:
Either they’re blinded by an idea they feel compelled to [...]
How to Get Lucky With Content Marketing
Do you feel like you’re fighting for every page view your blog receives?
Do you wonder why you’re struggling to find readers when other bloggers seem to just hit “publish” and the world comes running?
It may be tempting to throw up your hands and say, “those other guys have all the luck,” but it won’t get [...]
What’s Your Blog Going to Be for Halloween?
It’s that time of year again . . . time to get your trick-or-treating gear ready.
Trust me, this year you’re too old to troll the neighborhood begging for miniature Twix bars. Your neighbors are wise to you and your “Eminem costume.”
Instead, how about putting a little thought into what your blog will be this [...]
