All Entries in the "Copywriting" Category
What’s Your Blog Going to Be for Halloween?
It’s that time of year again . . . time to get your trick-or-treating gear ready.
Trust me, this year you’re too old to troll the neighborhood begging for miniature Twix bars. Your neighbors are wise to you and your “Eminem costume.”
Instead, how about putting a little thought into what your blog will be this [...]
The 3 Fatal Diseases that Kill Good Blogs
Picture this. You’re in a fancy night club, one of the best in Vegas. You’re drinking free beer and watching 50 or 100 people party to heavy beats and exotic dance tunes. You should be enjoying the mood . . . maybe even letting a dance sneak out every now and then.
But instead, you’re [...]
The Thesis Theme for WordPress Gets Even Better
There’s a new version of Thesis out that has our customers excited, thanks to some really cool new features. And it occurred to me that there are a lot of new Copyblogger subscribers who might use WordPress, and yet not really “get” what this Thesis thing is all about.
So in this post I’ll tell you [...]
7 Bad Writing Habits You Learned in School
What is good writing?
Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve [...]
Three Ways to Make Your Competitors Irrelevant
Buying online is a consumer’s paradise, right?
One can compare competing offers ‘til the heart’s content, all with simple clicks of a mouse.
Well, it’s not that great if you happen to sell online.
And what if I told you it’s not really that great for consumers, either?
Sound crazy? Read on.
Preface: Start with a killer product or service
This [...]
Why Writer’s Block is Your Secret Weapon
When screenwriter John August wrote that only non-writers get writer’s block, some readers whined (and personally attacked him).
“But getting blocked does happen to real writers!” they cried.
They cried because they wanted to be victims, instead of responsible for their writing blocks. They whined because it was easier and less scary than facing the facts. [...]
Steal This Trick: The #1 Secret of Confident Bloggers
There are a million techniques to make your blog bigger, better, and more popular.
(Heck, after four years, there are probably a half-million just here on Copyblogger.)
Strong headlines, smart Copywriting technique, celebrity gossip, telling stories, making readers laugh, stategic use of controversy, reviews of the latest technology, reveling in your love of Steve Jobs and all [...]
Why Content is No Longer King (And Who’s Taking His Place)
Since the very first blog, written around an ancient campfire somewhere in the moist foothills of Seattle, content has been crowned the undisputed king.
The king ruled over all that was written, be they blogs, articles, ads, fiction, or a killer love letter. All that was copy sat at the feet of the [...]
How to Sell More Ethically
I keep running into this little conundrum.
One of the most important goals of Copywriting is persuasion.
In fact, it’s kind of the most important goal, because if you’re not trying to get your readers to do something, you’re probably going to stop calling yourself a “copywriter” and just go for “writer.”
Writers can write [...]
How to Be the Cool Kid (Even if You Weren’t One in High School)
If you hang out here on Copyblogger, you’re probably trying to figure out how to expand your readership and make your blog popular.
You’re here because Brian Clark is a pretty cool guy, and he seems to know what’s up.
He has this shiny blog, a rockin’ team, billions of subscribers, good hair, a nice [...]
