All Entries in the "Email List Marketing" Category
Kathy Griffin and Business Blogging: What you can learn..
If you’re open to it, there are lessons to be learned where you least expect them. I experienced this myself last night when I was up late working on a blog post covering a set of business blogging tips with Kathy Griffin on the TV in the background. This unexpected combination led to a light [...]
Five Marketing Myths Busted!
Whether you’re starting a new business, or looking for ways to develop an existing operation, there’s a wealth of small business marketing advice available to “help” you. Working out what might suit you and your business is a task in itself — and that’s before you start thinking about how you might actually apply the [...]
How to Deal with Trolls on Your Blog
If you have a blog, you know the trolls I am referring to. Trolls are typically people who post rude comments with the sole intent of offending or provoking others. Their comments are usually off-topic and are meant to initiate a defensive or equally vicious response from the target.
Trolls may post once, occasionally or be [...]
Is Cold Calling a Dead Marketing Method?
Ask me that question, and my knee-jerk reaction is to say, “Yes, definitely.” With busy schedules and the likelihood of getting voicemail, the Do-Not-Call Registry, and the simple fact that I am not a phone person, I can’t see myself ever using cold calling as a way to find potential clients.
But, having said that, I [...]
How to Get More Comments on Your Blog
Ahhh…the sound of crickets chirping. Lovely, isn’t it? There may be nothing more discouraging than committing to a regular posting schedule on your blog and never getting any comments. Sure, it’s not as bad as being stalked by a troll, but it definitely doesn’t make it easy to find the motivation to keep going when [...]
How Not to Be Boring
Many of us thrive on routine. We have a very specific way we manage each day and we tend to become accustomed to doing things that way. This isn’t to say that we aren’t frequently thrown off-track, but most of us have a preference for how each day will go down.
This type of routine, whether [...]
Why You Need A Business Continuity Plan
Continuity planning isn’t just for the big boys. Small business owners, freelancers and other solo professionals need to have a Plan B so they can maintain their income and continue supporting their clients if they are unable to work for a period of time or have their lives disrupted in some way.
This is a hot [...]
How to Use Twitter for Customer Service
One of the greatest ways businesses and professionals can use Twitter is as a customer service tool. More and more companies are starting to monitor their online reputation and respond to customer inquiries posted on Twitter, and the companies that do this successfully can benefit in a number of ways.
While large and well-known companies are [...]
Brainstorming: Making Sense and Taking Action
The first two posts in this series covered how to get started brainstorming, especially if you struggle with loosening up your organized thinking, and included several brainstorming processes you can use to generate new ideas.
Once you’ve made it through the brainstorming session, you will have a number of thoughts that will need to be analyzed, [...]
Brainstorming: The Cubing and Webbing Methods
Yesterday, I started a three-part series on brainstorming with an outline of the steps involved in a productive individual brainstorming session. I have found that having this type of structure in a traditionally unstructured activity, like brainstorming, is necessary for anyone who tends to think in a very organized manner.
One of the steps discussed yesterday [...]
