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Link Building 101: What is a Backlink?

Link Building 101: What is a Backlink?

To begin this Link Building series we’ll look at the structure of inbound links, and the elements of backlinks that affect your search engine rankings…
What is a backlink?
Backlinks are incoming links to a website or web page. In the search engine optimization (SEO) world, the number of backlinks is one indication of the popularity or [...]

7 Ways to Network and Be Social at Conferences

7 Ways to Network and Be Social at Conferences

Conference season is upon us, and you might find yourself at an event with the specific instruction to “Network” commanded by your boss. While interacting with real-life humans can be daunting (omg, eye contact and physical contact!), networking is arguably the most important part of attending conferences and industry events. Below I’ve outlined a few [...]

What to Do When Your Search Rankings Drop

What to Do When Your Search Rankings Drop

“I just lost all my Google traffic – help!”
This request hits my inbox every week or two from a distraught blogger who has logged into the blog’s statistics one morning only to discover that most of their traffic has completely disappeared due to the all powerful Google making some kind of change in their algorithm [...]

Effective Traffic Generation With Article Marketing

Effective Traffic Generation With Article Marketing

The most important thing in promoting website, whether it is your own online business or you are an affiliate marketer, is generating a consistent amount of targeted traffic. This is something extremely important for our online business success. There are many methods of driving traffic to your website. Some of them are more effective than [...]